We collaborated with Lenon, a real-time social interaction app, to create a full-funnel digital marketing ecosystem—from designing their website and landing pages to managing and optimizing large-scale ad campaigns across Meta. Our goal was to scale efficiently, improve ROAS, and set a strong foundation for growth.
Our team took a hands-on approach by setting up advanced tracking (Meta Pixel), optimizing creatives via regular ad shoots, designing conversion-focused landing pages, and continuously analyzing data to tweak campaigns. We built scalable structures that grew with their monthly spend—from ₹1L to ₹10L/month—while drastically improving ad efficiency.
Lenon wanted a partner who could:
Created modern, clean UI/UX for landing & campaign pages.
Set up Meta Pixel with custom events like “Add Funds” & “Recharge Complete.”
Directed and produced ad creatives focused on real user emotion & trust.
Scaled campaigns across multiple audiences including Lookalikes & Interest stacks.
Real-time tracking dashboards built with Google Sheets for marketing spend vs ROAS.
📈 ROAS increased from 0.3x to 1.7x in just 3 months.
🚀 Monthly budget scaled from ₹1,00,000 to ₹10,00,000+.
🎯 Cost per acquisition reduced by 62%.
📊 Full funnel visibility achieved via Meta Events & Google Tag Manager.
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